In the backdrop of excessive and harmful usage of pesticides began the story of Hita Life Ventures. In 1992, when our founder, Raj Seelam was working in an agricultural products company he observed the alarming use and spread of chemical usage on farms,and the deep impact it had on rural indebtedness. Investment in pesticides and synthetic fertilizers meant farmers had to borrow money, which in turn was affecting the very sustainability of the farmer’s life and standard of living. This sowed the seeds for us at Hita Life Ventures. With a group of inspired colleagues, we set out on a lifelong journey of passion and commitment. We named our products 24 Mantra. Delving into the ancient Upanishads of India and sourcing from the Rig Veda, we drew upon the primary elements of nature. Tvam Bhumir Apo Analo Anilo Nabha – You alone are Earth, Water, Fire, Air & Ether is the blend of all basic elements that compose wholesome food.
Hita Life Ventures took small steps starting 2004. With the focus on creating means of sustainability for the farmers, we set about addressing two key areas- farmers and the products. For the farmers our efforts addressed issues of creating communities for farmers who are committed to the cause of organic farming, ensuring continuing means of livelihood and building mutually beneficial relationships with the farmers. For products, we adopted a unique farm to fork approach to ensure farmers produce 100% Organic products and the same was brought to our customers.
It has been a challenging journey from 2004 to now… Today 45,000 farmers cultivate 2,25,000 acres across 15 States. And our goal is to expand this circle of sustainability by reaching 500,000 acres under Organic farming by 2020.
Hita Life Ventures Pvt Ltd
Banjara Hills, Hyderabad-500034.